SEO isn’t an option. It’s a necessity for small-town businesses that thrive.
Local SEO, also known as search engine optimization, plays a significant role in attracting new customers to your business. While local SEO yields tremendous results, many business owners don’t unleash its full potential.
While 85% of small businesses admit their businesses need to be discoverable on local search engines, only 50% maintain updated online business listings.
Enough is enough. Business owners must use local SEO to take control and grow their brand.
Let’s review what local SEO is and how small-town businesses can profit from local SEO tactics.
What Is Local SEO?
If you have a website for your small business (which you should), you need to optimize it to increase clicks. The better your SEO, the easier it is for customers to discover your business.
Google’s local SEO algorithms are based on relevance, distance, and prominence. The three factors work together to provide users with optimal local search results.
Local SEO services are designed to expand business exposure. Industry experts have discovered that:
- 97% of search engine users rely on the internet to find information on local businesses
- 72% of consumers who search for local businesses online end up visiting the store
- 30% of Google mobile searches are based on locations
Local SEO targets demographics in specific geographical areas. Optimization tactics, like geographical keywords, make it easier for people in targeted regions to discover your business.
Small-Town Businesses That Thrive Using SEO
Small businesses have the most to benefit from local SEO. Local SEO allows a small business to reach new customers, expose its brand, and increase sales.
Let’s review a few ways businesses use local SEO to thrive.
Create a Google My Business Page
Establish online business listings, like a Google My Business Page, to improve your business’s local SEO.
Your Google business page acts as a snapshot of your company. A reliable profile features your business’s:
- Directions and location in Google Maps
- Contact info
The Google Maps feature is one of the most important aspects of Google My Busines. It allows customers to locate nearby businesses online, a key factor in local SEO. Google Maps is also the most popular navigation app, with 67% of people using it.
To optimize local SEO, maintain an informative Google My Business Page. If you don’t have one, create one for your business. If your company already has Google My Business, make sure it’s up-to-date.
Develop Location Pages on Your Website
Adding location pages to your website boosts your local SEO and helps customers discover your business.
Each page is dedicated to one real-world location. The location pages provide business information and attract customers in a designated area.
In a sense, location pages act as digital signposts for the areas in which your company does business.
To work, location pages must adhere to SEO guidelines. The pages should include:
- Geographical keywords
- Links (internal and external)
- Proper heading tags (H1, H2, H3, etc.)
- Business information (company name, address, email, and phone number)
- Relevant photos (with proper alt-text)
Descriptive and Google-friendly location pages allow small-town businesses to enhance their local SEO and thrive.
Improve Website SEO
Keeping your website in tip-top shape improves all SEO, including local searches. For example, Google has confirmed optimizing website speed is one of the most important things you can do for your SEO.
What other website factors influence your business’s local search engine rank? Google prioritizes sites with killer content, relevant keywords, and proper link usage. SSL certificates increase local SEO by demonstrating the website is safe for users.
Business owners can learn search engine tactics through research or SEO seminars. There are also local digital agencies available to help small businesses optimize their websites and thrive.
Localize Social Media Platforms
Small businesses that have active social media sites with updated business information may rank higher in search engines.
Social media allows your business to reach new customers through social sharing. When someone shares a post, a user follows the link to your website. Link usage and clicks play a vital role in enhancing SEO.
Social media marketing also allows businesses to promote their brand, build a following, and connect with consumers. It’s an essential tool that drives business growth.
How Can Your Business Benefit From Local SEO?
Local SEO provides small businesses with new digital opportunities. The strategy plays a major role in a successful digital marketing campaign.
Why should small business owners invest in local SEO services?
First, local SEO is an effective way to target nearby consumers. You don’t need an advanced ad campaign attracting demographics from different regions to grow your business. Some of the best customers might be right here in your neighborhood.
Next, local SEO makes your business more reliable. Customers are more likely to visit an establishment that appears on Google maps or has an updated Google My Business Page. These elements enhance your business’s authenticity and attract new business.
Finally, and most importantly, local SEO is critical for mobile searches. If you own a pizza parlor in Miami Beach, you need to show up in search engines when a customer asks, “Hey Siri, what’s a good pizza parlor in Miami Beach?”
Capitalizing on local customers, establishing business authenticity, and showing up in mobile searches are simple ways your brand can use local SEO to thrive.
Get Started on Your Local SEO Campaign
Small-town businesses that thrive understand the opportunities an effective local SEO strategy provides. Business owners who use the internet to their advantage can expand their customer bases and build their brand.
Are you ready to kickstart your local SEO strategy? If so, we’re the SEO agency that can help.
Contact our team to learn more about our SEO services for small businesses. Our experts can help you increase online sales and promote your brand.