Have you ever wondered which web design options have the biggest impact on helping your website succeed?
As a small business owner, you have to realize how important your website is to your business’s success.
Enhancing your website is something you should do regularly in order to ensure that it’s providing the best user experience for your visitors. Putting extra care into your web design pays off in ways that are easy to measure and other ways that aren’t.
It’s hard to keep up with the latest web design trends, so we’re here to give you a hand. In this post, we’re going to give you a list of 7 web design options that can enhance your site beyond what you thought possible. In a fast-changing world, it’s so important to keep pushing towards the future and that includes your web design.
1. Navigation Is Key
Thinking about the user experience (UX) is always going to serve you well when it comes to website design. Consider people’s time when you’re creating your navigation menus because that’s where you can easily differentiate a great website from a bad one.
It shouldn’t take more than a few clicks to get anywhere on your site and it should be fairly obvious how to get to certain areas. This means very clear menu headers and lots of subheaders that lets the user choose a very specific part of your website.
If you don’t do this, a visitor may spend several minutes clicking around your site, which is more than likely going to end in them leaving. The much-maligned “3-click” rule has been proven false by many, but we think you should keep it in the back of your mind when creating your navigation.
We’re not the first to tell you how important content is and we won’t be the last. However, it can’t be understated how important a blog section and other content outlets are for your website.
Not only is your stream of content going to optimize your website, which we’ll discuss a bit more later on, but it’s going to keep people engaged and boost sales. With a great blog that has entertaining themes and engaging copy, you can create a community around your website.
This allows you to promote your products, establish yourself as an authority in your field, and build lasting relationships with other brands. Not to mention, you can keep readers coming back again and again. And that’s just your blog.
If you’ve got video content, this can also be intelligently placed on your website to optimize the visitor experience. There are also podcasts, infographics, and case studies, among other lesser-known types of content. Utilizing a few of them can be super beneficial.
3. Hero Images and Large Text
Hero images take the place of white space on your landing pages. They’re large, often brand-specific images that can help you establish your brand and set the tone for what visitors are going to find on your website. It’s an attractive and simple way to set up your site.
The use of hero images allows you to command your viewers’ attention and guide their eyes where you want them to look. It also allows you to utilize text in a more simple, yet effective way. With the hero image grabbing attention, you can deliver a concise message with large text, which is always more effective than more small text.
4. Background Videos
A lot of sites are starting to use background videos instead of hero images. These basically function in the same way as hero images, but you can have a brand or product video automatically start when the landing page is loaded. In some ways, this removes the need for text at all.
People love watching videos more than any other type of content. It’s the best and simplest way to deliver your brand message to all of your visitors in the matter of a minute or two. Background videos will get the user’s attention the second they land on your page, so you don’t have to worry about writing copy only to have no one read it.
The concept of branding gets thrown around a lot for every aspect of digital marketing, but it’s especially crucial in web design. With your site, you have an incredible opportunity to develop and establish your brand to the thousands of followers that visit every day, week, month, etc.
Branding comes into play in every aspect of your web design, but most importantly, you need to focus on uniformity. All of your pages should have a cohesive look that represents your brand well. The more consistent and distinct the landing pages are, the better your visitors will remember you and associate your site with your brand.
6. Strong Colors, Not Too Many
Deciding on a really good color palette for your website will be among the first things you do. Obviously, the colors you choose will have to be in-line with your branding, but not exclusively. The key is choosing a few colors that will bring even more cohesion to your site and not overdoing them.
Having too much color on the site will be distracting to your visitors. The best websites use color sparingly, but effectively, so consider going with a primary, secondary, and accent color.
To ensure that you’re chauffeuring your visitors around your website in an effective manner, you need to include strong calls to action. If you don’t know what this is, it’s a statement or question posed within your copy that might cause the reader to either keep reading or head to another part of your site.
Most often, this is used in blog posts and other forms of content to direct the reader/viewer’s attention to products and services that you may offer. A CTA doesn’t exclusively have to exist in your content, though. Include them where applicable on all of your landing pages and you’re sure to see numbers go up.
Unique Web Design Options
There are countless ways to effectively set up your website. Your web design options aren’t limited to any rules that you have to live by, though the things we’ve spoken about here are proven commodities. If you really want to grab people’s attention, then you need to have a website that’s unique to your company and brand.
To get help with web design, SEO, and content marketing for your company site, visit us at Zenbound. We can help you achieve growth through your website and digital marketing strategy.