It’s no secret that Google emphasizes relevant and useful information when searching. This is why quality SEO practices are becoming more important.
You know all about on-page SEO and how to optimize your own site, but there’s another world that is just as important. Off-page SEO can bring in even more clients and brand awareness if you do it right.
Are you unsure about how well you’re doing in the world of SEO? While an SEO auditor tool is great for assessing your website, reading these 7 tips will also serve you well!
What is Off-Page SEO?
Before getting into the tips, here’s a brief overview of the practice.
Off-page SEO is any type of SEO practice that is outside of your website. This can mean that it’s carried out on other blogs, social media, or on Google itself.
While this is commonly done with backlinks, it’s not always done in this way.
There are many different techniques that this can apply to, but the end goal is always the same. It’s all done in an effort to raise the rankings of your website on search engines.
1. Guest Posting
Guest posting or blogging is one of the best ways to improve your off-page SEO. With backlinks on relevant and authoritative websites, your search engine rankings will improve.
The best way to do this is to find sites in your industry and guest blog for them. By doing this, you’re reaching a whole new audience that might love what your business has to offer.
If you can find niche blogs and provide value, then you’re one step ahead of your off-page SEO techniques.
2. Leaving Comments on Other Blogs or Forums
If you come across other blogs where you can provide value, you’ve stumbled on a goldmine.
You can leave a comment and link back to your website at the same time. This can allow you to create a sense of community while driving potential customers to your website.
It’s important to be sure that these blogs are relevant to what you have to offer, however.
Forums can be extremely helpful for off-page SEO as well. Not only do they give you a place to add value and insight, but they’re also awesome for the promotion of your business.
Often, there are forums that you can find to answer questions that people have. You’ll know that you’re talking to an audience that has an interest in your website by using niche forums. Then, you can show them that you’re authoritative.
From there, you’ll want to direct them to your website for more information.
3. Become a Replacement for Broken Links
Have you ever read a blog with a link to a page that is no longer online? Was there a broken link or is it no longer up to date? This is an awesome opportunity to squeeze in some off-page SEO.
If you come across any broken or offline links, think about whether they are relevant to your website or not.
Do you have a blog post that would fit perfectly into that spot? If you do, then it’s worth a shot to contact the website owner or content manager.
Offer a link to something relevant on your website to replace the other. Many times, the person will accept and you’ll get a valuable backlink to your website on a great piece of content.
4. Social Media Presence Is Essential
It’s the age of social media and if you’re not ahead of it, then you’re behind. That’s why social media presence is so important.
These profiles provide useful backlinks to your website. They also make your website rank higher on search engines and build up a brand presence.
Another important tool with social media is that shareable content is key. Having a page shared makes your website continuously rank on search engines.
Today, social media personalities are the new celebrity. This means that you can tap into a large audience by working with them. They often have big audiences, and if they’re in your niche, they can be very helpful to off-page SEO.
The first step is to find the right influencers to work with based on their following and audience interests. Then you can have them promote content or your website to gain more brand awareness. This will also improve your search engine rankings.
Don’t underestimate the power of a reputable influencer.
6. Use Directories to Your Advantage
Directories are especially helpful when conducting off-page SEO.
You can have your website added into relevant directories for others to find. For example, if you offer gardening supplies, you can be added to a gardening directory. You can also look into directories for businesses around where you are located.
One of the most powerful tools you can use is Google My Business. This will give you a business listing on one of the largest search engines in the world.
Here, you can add the link to your website and other relevant information. This, in turn, will get you discovered more often.
7. Build and Cultivate Relationships With Others in the Business
Networking is a great way to achieve off-page SEO. If your connections can find value in your content, they may share or backlink on their own websites. Maybe they’ll even share it on their social media pages.
Remember, social media and sharing can create some valuable conversions.
From there, you might also come up in recommendations to their colleagues. This doesn’t just increase your brand awareness. It could also mean that you will get other backlinks on content by these connections as well.
When networking, always be sure that you promote your website!
Do You Need to Improve Your Off-Page SEO?
With these off-page SEO tips, you’re well on your way to search engine ranking success. There’s always something new to implement into your off-page SEO strategy.
Not sure where to start? We can help you get started with growing your business through SEO optimization. Reach out to us for your free consultation today!